Cold Calling – 4 Pitfalls UK Call Centres Must Avoid
The Telephone Preference Service (TPS) is a free service that allows businesses to register their preference not to receive unsolicited sales and marketing calls. The TPS regulations are enforced by the Information Commissioners Office, who have the power to enforce financial penalties of up to £500,000. In order to safeguard your operation from fines such as this, you should utilise a service such as TPS Compliant from Nexbridge, which works by performing a real time look up against the TPS database to ensure that the number being dialled isn't TPS registered. If the dialled number is TPS registered, then the service will automatically block the call from being made.
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