The Significance of High Quality Data When Running Outbound Campaigns
The quality of the data used by a call centre is of fundamental importance in all campaigns that are undertaken. If the data used is of a high standard, then it is much likelier that the campaign will be a resounding success on the basis that you would expect a higher contact rate on higher quality, and typically newer data. Conversely, if the data is of a poor standard, then the call centre will have the odds stacked against them in trying to achieve any targets for the campaigns they are involved in as there are likely to be telephone numbers and contact details that are incorrect on poor quality, and typically much older data. When high, and poor quality data are compared on this basis, it would appear foolhardy to use poor data in any campaign, but the reality is that high quality data can be extremely expensive.
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