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Another £80,000 Fine Issued to Direct Assist for Nuisance Calls


More tough enforcement by the ICO has emerged following a bout of unsolicited marketing calls made by Direct Assist Ltd; a personal injury claims company. The organisation had made a high volume of calls offering access to solicitors for consumers who hadn’t given their permission to be contacted. The ICO has revealed that almost all of the individuals who made complaints had previously registered their telephone numbers with the TPS. Over 800 individual complaints were made over a period of 19 months, giving the ICO more than enough evidence to issue a monetary penalty.
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