privacy and electronic communications regulations
More tough enforcement by the ICO has emerged following a bout of unsolicited marketing calls made by Direct Assist Ltd; a personal injury claims company. The organisation had made a high volume of calls offering access to solicitors for consumers who hadn’t given their permission to be contacted. The ICO has revealed that almost all of the individuals who made complaints had previously registered their telephone numbers with the TPS. Over 800 individual complaints were made over a period of 19 months, giving the ICO more than enough evidence to issue a monetary penalty.
Nuisance calls have become a real talking point in the media recently. The issue has now earned ‘plague level’ status, with around 100,000 individual complaints made to the ICO last year. But cleaning up the industry will require the right actions from all parties, whether they be call centres, recipients of the calls, network operators, or the regulator. To clear things up we’ve suggested what we think is required from each angle in order to put an end to nuisance calls for good, and change the communications industry for the better...