If your company targets a number of customers across multiple locations, understanding the way in which geo-targeted marketing text messages work could be an extremely powerful tool for your business. Geo-targeted SMS messaging brands to send a bunch of texts to their customers based on their locations, making the whole SMS marketing experience even more personalised and unique to them.
With the continual and fast paced development of mobile communications we see today, businesses need to keep track of, and capitalise on the ways their customers communicate whilst on the move. But despite the huge growth in the use of instant messaging applications such as Whatsapp and Skype, using SMS is still thought to be one of the best ways to broadcast a written message to a large client base.
The benefits of a mass text messaging service for a business can be huge, and will vary depending on the nature of each organisation. Below are five examples of how bulk SMS delivery can be used to add value to a company and its interaction with its customers.