More tough enforcement by the ICO has emerged following a bout of unsolicited marketing calls made by Direct Assist Ltd; a personal injury claims company. The organisation had made a high volume of calls offering access to solicitors for consumers who hadn’t given their permission to be contacted. The ICO has revealed that almost all of the individuals who made complaints had previously registered their telephone numbers with the TPS. Over 800 individual complaints were made over a period of 19 months, giving the ICO more than enough evidence to issue a monetary penalty.
On Monday 2nd July 2012, the BBC aired the Panorama programme - Call Centres Undercover. One of the main themes that this programme explored was the Telephone Preference Service, and whether or not they were achieving their goal of preventing unsolicited calls being made to individuals and businesses that had registered with the TPS service.