Contact Rate

For call centres and other businesses conducting outbound calling campaigns, the contact rate refers to the rate at which successful contact is made by the call agent for a given set of call data. It is almost impossible for a large calling campaign to be conducted without some of the calls being unanswered or disconnected.

There are various ways for organisations and businesses to increase their contact rates. Methods like CLI localisation can see uplifts in contact rates by up to 30%.