PECR – Privacy and Electronic Communications Regulations

The Privacy and Electronic Communications Regulations set out the rules that organisations must comply with regarding electronic marketing messages and electronic communications. The regulations also concern the use of cookies on websites, telephone directories, traffic data, locations data and security breaches.

Organisations conducting outbound calling campaigns should ensure they comply with the PECR to avoid hefty fines. This includes complying with the restrictions associated with the telephone preference service (TPS). The TPS complements the PECR by ensuring that individuals and businesses can opt-out of receiving direct sales and marketing calls. TPS cleansing services can help prevent such fines.