The role of a telemarketer is to sell a product or service over a telephone call. These sales agents only have a few seconds to convince a potential client to remain on the line, therefore it is important for them to evolve a strong set of sales skills. The most successful telemarketers are those who truly know their products and hold the ability to answer detailed and complex questions about them.
We all know how irritating, inconvenient, and infuriating receiving unsolicited telemarketing calls can be. You’re trying to go about your daily life, walking your dog, having a shower, making dinner, when suddenly your phone starts unexpectedly ringing. Dropping whatever you’re doing to find out who could need you so out of the blue, you scramble to answer it only to hear a complete stranger down the line, often reciting personal facts about you, an addition which makes the entire experience all the more disconcerting and uncomfortable.
Hundreds of businesses conduct high volume outbound calls for their sales and marketing campaigns, and campaign managers understand that proper planning and implementation is key to success.